Astropay thumbnail
Astropay thumbnail

Astropay

Info

AstroPay lacked a unified voice across its touchpoints. We reimagined its communication strategy from the ground up, transforming it into a global brand ecosystem with production-ready assets spanning product, web, social media, campaigns, cards, and PR.

Year

2025

CREDITS

Pedroza + The Brand Side

Services

Brand, website design, Development

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Olive phone mockup
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Essence mockup

Brand Strategy and Creative Direction

For AstroPay, designing the visual system and card family meant creating assets with global appeal, elements that could communicate a single idea: the wallet of this world. To bring this vision to life, we developed a custom illustration language for the product and designed a family of cards that embody mobility, connection, and a borderless mindset.

Brand Strategy and Creative Direction

For AstroPay, designing the visual system and card family meant creating assets with global appeal, elements that could communicate a single idea: the wallet of this world. To bring this vision to life, we developed a custom illustration language for the product and designed a family of cards that embody mobility, connection, and a borderless mindset.

More works

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Apex project thumbnail

Luca

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Fabric project thumbnail

Caliber Portraits

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Fabric project thumbnail

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